By Nformi Ngi Jones Tamfu
In a bold fusion of art, history, and textiles, world-renowned artist Shiri Achu has launched a transformative initiative aimed at weaving the diverse cultures of Africa into a single, shared identity.
The initiative centers on a specially commissioned Pan-African fabric. Unveiled during a press conference in Douala on December 27, 2025, the project seeks to move beyond traditional borders by using the language of fashion to foster continental unity.
The fabric is more than a garment; it is a visual encyclopedia of the continent. It features iconic symbols from nine different nations, representing the North, South, East, West, and Central regions. Featured countries include Cameroon, Kenya, South Africa, Ghana, Ethiopia, Egypt, Morocco, and Central Africa Republic and Nigeria.
“The symbols featured on this fabric serve as a testament to the unity among African communities,” Achu told journalists. “It allows individuals to wear a shared garment that reflects our collective identity. As an artist, my work has always reflected Africa as a whole, rather than just Cameroon.”
The road to the global stage began in Douala with a high stakes preliminary fashion show. Three local power houses competed; Eboh Design (Douala), Kolo Designz (Douala), and Muks’ Couture (Yaoundé). There were given over three weeks of creative freedom to interpret the fabric in their own unique way.
The atmosphere of the competition was nothing short of intense and electrifying, as these three talented designers took the stage to demonstrate their creative prowess. Among the notable participants, Kolo Designz made a striking impression with a remarkable collection of three distinct outfits. Each piece was carefully crafted, showcasing a unique blend of innovative design and bold aesthetic choices that captivated the audience’s attention.
In addition to Kolo Designz’s impressive display, Eboh Design also made a significant impact with its own two carefully curated outfits. These pieces not only highlighted the brand’s distinctive style but also reflected a deep understanding of contemporary fashion trends, making them memorable entries in the competition.
Furthermore, Muks’ Couture added to the competitive spirit by unveiling three exquisite outfits that resonated with elegance and sophistication. Each creation from Muks’ Couture was a testament to meticulous craftsmanship and innovative design, further elevating the overall quality of the competition. With such diverse and compelling showcases from all the participants, the event was marked by a remarkable level of creativity and skill, making it a truly unforgettable experience for everyone involved. Reflecting on the local craftsmanship, Achu remarked, “I realised that there is a wealth of raw talent in Cameroon waiting to be discovered.” The winner, chosen by an audience vote, will represent Cameroon on the international stage. The final results of the Pan-African Fabric Fashion show will be officially announced on January 19, 2026, coinciding with Martin Luther King Jr. Day.
The initiative is building toward a grand finale. On January 29, 2026, a major fashion show will take place in the United States, featuring nine designers from the nine selected African countries.
The stakes are high: the winning designer will receive a cash prize and the prestigious opportunity to showcase their work at the National Museum of African Art in the Smithsonian.
For Shiri Achu, a Cameroonian artist based in the USA and who is the carrier of this great vision, the project is the culmination of years of travel and cultural study. While she aims to visit every African nation to depict its unique character, she admits the fabric is a more efficient way to bridge the gap.
“The fashion show embodies unity,” she explained. “It’s about uniting Kenyans, Nigerians, Cameroonians, South Africans, Egyptians, and Moroccans. This gathering celebrates shared heritage while wearing the same fabric. It symbolises what binds us all together.”
The public won’t have to wait long to own a piece of this history. Following the international fashion show, Achu plans to make the fabric and its designs accessible to the general public starting in September 2026.
